3 Simple Ways to Live Life as a Content Creator
by Dave Lawson
Whether it's blogging, video for social media, or podcasting, creating content isn't just something you do, it's something you LIVE.
Content creation is a discipline. It's never a one-and-done proposition. It's a form of storytelling that continues to build throughout your journey as a business owner or leader.
It's your story, your experience.
Even if you're creating content around solving simple problems for your customers, it's your story and your experience behind those solutions.
Don't look at your content like you would a 60-second TV commercial. It's not an ad for your business.
Instead, embrace the opportunity to let people into your personal and professional world. Showing off your unique personality and passion for what you do. Doing so creates affinity and trust.
And this is not something you can leave at the door and forget about.
Content is something you live.
What does that mean? Creating great content is like having a great assistant. A great assistant helps you answer questions, educate, and sing your organization's praises.
Social media will put your content in front of new eyes, but the best person to promote your content is the person producing your content. You.
So here are three ways you Live Like a Content Creator:
1.Adopt your new identity:
Your new identity goes well beyond what you do for a living or the title you've been given by your organization.
Your new identity is bigger and bolder.
You are no longer a real estate agent, you are a real estate expert. A real estate influencer. So reflect that in your day-to-day life.
The easiest way to do that is to change the signature in your email.
Example:
All my best,
Jane Doe
Austin Real Estate Expert and Host of the Austin Luxury Real Estate Podcast
or
All my best,
John Doe
Minneapolis Real Estate Influencer and host of This Week in Twin Cities New Construction on YouTube.
2. Link Up!
Show people where to find your content! Put your content link in your Email Signature, in your social media biography, on your business cards, and inside mailers.
Hyperlink the content under the signature in your email, and feel free to ask for a rating and comment, too!
Social media biographies generally can't hyperlink, so paste in an easy-to-remember domain name.
QR codes work really well on business cards and mailers, taking people straight to your blog menu, podcasting webpage, or YouTube channel.
3. Push Out Your Content to One Person at a Time
Send useful content directly to your customers that answer their direct questions.
Make sure you're always trying to incorporate your content into your daily interactions with clients. If there's a question you answer repeatedly, have the link to a piece of content that addresses that question.
Include the link in your answer:
Example:
In this email, I've included some exciting new neighborhoods that will start construction over the next year. Let me know if you have any questions.
And, by the way, I did an entire podcast about what kind of pricing we should expect on Austin area new construction based on where you want to move in the city. You can listen to that podcast episode here: www.AustinLuxuryPodcast.com/NewConstructionCosts
All my best,
Jane Doe
Austin Real Estate Expert and Host of the Austin Luxury Real Estate Podcast
On the video side, include chapters inside your YouTube episode description. We do this for our clients at Digital Legend. We time stamp long-form content by topic. Each timestamp comes with its own hyperlink. Just copy and paste that hyperlink when it can answer a question for your customer.
Here's an example from the Raw Real Estate Podcast (see the description)
https://www.youtube.com/watch?v=V3cXsi5v0W0&feature=youtu.be
Conclusion
There ya go, three easy ways you can start living your content.
You put too much effort into creating and producing great content just to forget about it. Make sure you're living alongside it!
