5 Simple Steps to Get More Podcast Reviews and Grow Your Audience
-Dave Lawson
Do you need help getting more reviews for your podcast? Reviews play a crucial role in growing your podcast audience, gaining credibility, and improving your podcast's ranking on search engines. In this article, we'll give you a step-by-step checklist to help you get more podcast reviews.
Why are podcast reviews critical?
Podcast reviews are essential for the growth and success of your podcast. Here are a few reasons why:
Social proof - Reviews act as social proof for your podcast. People are likelier to listen to and subscribe to your podcast if they see positive reviews from other listeners.
Credibility - Reviews help establish credibility for your podcast. When people see that your podcast has many positive reviews, they are more likely to trust your content and recommendations.
Improved ranking - Positive reviews can help improve your podcast's ranking on search engines. Search engines, like Google, consider reviews when determining the relevancy and credibility of a podcast.
Real-life example:
The podcast "Serial" became a cultural phenomenon, and one of the reasons for its success was the number of positive reviews it received. The podcast received over 20,000 reviews on Apple Podcasts alone, which helped it gain credibility and attract a large audience.
Now, let's dive into the step-by-step checklist to get more podcast reviews:
Ask for reviews - Be bold and ask your listeners to leave a review. Make it a part of your call to action at the end of every episode. You can also include a request for reviews in your show notes, email newsletters, or social media posts.
Make it easy - Provide your listeners with easy-to-follow instructions on how to leave a review. Share screenshots or a video tutorial to make it as easy as possible.
Incentivize - Offer an incentive, like a giveaway or exclusive content, to encourage your listeners to leave a review. Just make sure you follow the rules and guidelines set by Apple Podcasts and other platforms.
Follow up - If someone leaves a review, thank them! Engage with your listeners by responding to their reviews and encouraging them to give more feedback.
Promote your reviews - Share your positive reviews on social media, your website, or your email newsletter. This will help attract new listeners and show your existing audience that their feedback is valued.
If you're tired of doing this all on your own and want to produce a podcast that builds an audience and brings a return on your investment, reach out below. We can help you create a successful podcast strategy that attracts listeners, improves your ranking, and grows your business.
