The Biggest No-No While Creating Content
Cutting Out Distractions: The Secret to Captivating Content Marketing
As a content creator, your ultimate mission is to seize and sustain your audience's interest. This is especially crucial for entrepreneurs who use content marketing to establish credibility, nurture a community, and boost their reputation, all to achieve a substantial return on investment (ROI).
While working on a podcast episode for a client, I had a moment of revelation that inspired this article. I realized that my primary duty as an editor extends beyond just enhancing the audio quality and professionalism of the content. My foremost responsibility is ensuring the content remains compelling and retains the listener's interest.
In essence, my role is to eradicate distractions.
Distractions can manifest in various ways. They could be lengthy pauses, fumbling over words, ambient noise, or any digression from the central theme of the content. My focus drifted while editing a specific episode because it had deviated from its primary subject. It would inevitably lose the listeners' focus if it lost my focus. To address this, I pinpointed where the content diverged and excised everything until it returned to the main topic.
4 Ways to Eliminate Distractions From Your Content
So, how can you incorporate this principle into your content creation process? Here are some tactics:
1. Purge Distractions During Editing: During editing, eliminate any elements that could distract your audience. This might involve removing sections where you stumble over words, struggle to collect your thoughts or take extended pauses. This is especially vital for videos you post on YouTube or social media.
2. Employ Pauses Tactically: While pauses can sometimes be distracting, they can also be potent when used appropriately. A strategically placed pause can underscore a point and captivate your audience. Use them judiciously.
3. Adhere to a Single Concept: Whether you're crafting a podcast, video, or blog post, ensure your content orbits around a single concept. If you veer from this concept, you risk losing your audience's attention.
4. Leverage Transcription Services: Transcribing your videos or podcasts can help you discern when and how frequently your content deviates from the main subject. This can be invaluable for refining your content and ensuring it remains focused.
Bear in mind, if you're generating content for your business, your objective is to build credibility, market a product, or uphold your business's reputation. Dodging distractions in your content is vital to accomplishing these goals. By maintaining focus and cutting out distractions, your content will serve you effectively and significantly contribute to your business's promotion.
Need help keeping your content focused so it works FOR your business? Reach out and we’ll talk about creating a plan that works….
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
