Five Quick Sources to Find Great Content
How would you like one of your YouTube videos to get over 84,000 views.
Here's a 2-step super-secret trick:
Make consistent content that is helpful and entertaining.
Repeat
Over the weekend my kids and I started going through a funnel of small pet videos on YouTube.
My 13-year old got a baby guinea pig, so we went searching for videos about how to care for "piggies."
Up pops the Scotty
Scotty's Animals channel and Scotty, with a beard and long hair, showing us how to give a guinea pig a bath in this video.
Who cares?
84,300 viewers...and my son, who now knows how to give his non-stop pooping guinea pig a bath.
Scotty has a channel full of useful advice for the piggie crowd, including
5 mistakes guinea pig owners make
10 reasons you shouldn't get a guinea pig
How to check the sex of a guinea pig
How to tame your guinea pig
And the list goes on and on...
So...What about your content?
Are you like Scotty and delivering content that is helpful and entertaining...consistently?
It's tough after a while, isn't it?
Let me help you by giving you 5 quick sources to find great content! The first is rather obvious, but worth including:
1. Google Search
Check out the top articles
Look at the ads -- the Google adwords at the top of the page -- they are stuffed with keywords, and advertisers pay top dollar for those keywords.
Check out "people also ask"
Check out Searches related to
2. Reddit AMA (Ask Me Anything)
Throw your keyword in search and you'll get a list of professionals or experts that will answer anything. Take note of what people are asking. Use it for your content.
3. Google Trends
Enter your keyword, and see how popular it has become. As an experiment, enter the keyword "mask" and look at the interest in masks before March of 2020 vs. after. You can also spinoff topics related to the keyword.
4. Social Media
Enter the hashtag for your keyword and see what pops up
Use the comments and questions you get on your posts for more content
Don't get comments or questions? Check out your competitor's pages and see what questions they're getting. Use that as a springboard for content.
5. Ask...real...people.
What? Talk to people? If you run a brick-n-mortar biz, this will be easy. Just engage with your customers to find out what's on their mind. They may surprise you. If you don't own a brick-n-mortar, ask clients if they have a question or concern, or ask your friends during casual conversation. It's amazing what people will say when they're simply asked.
Today there effortless ways to spark great ideas for content. And remember, where you get ideas for content doesn't matter, adding your own unique spin, does.
Your goal is to add value to your community's day-to-day life. They turn to you for a reason and knowing what their concerns are could only be a search away.
How can we help you? Question about video, podcast, or anything content related? Let us know here:
