When we talk to a potential client about helping them create a podcast, there are three things that I look for to determine if the team effort will be a success.

We have now produced hundreds of podcast episodes with clients from various specialties for six years. Three essentials are needed before any business owner should consider creating long-form audio and video content.

Why do real estate agents feel the need to build a content platform?

If you're an agent, you already know the answer to that question.

Whether it's blogging, video for social media, or podcasting, creating content isn't just something you do, it's something you LIVE.

Content creation is a discipline. It's never a one-and-done proposition. It's a form of story telling that continues to build throughout your journey as a business owner or leader.

It's your story, your experience.