Content Strategy for Your Business: Should You Hire Full-Time or Partner with an Agency?
-Dave Lawson
As a business owner, I understand the struggle to hire a full-time content strategist or partner with a content strategy agency. It's a crucial decision that can significantly impact your brand and goals. In today's blog, I'll discuss the pros and cons of each option to help you make an informed decision.
Hiring a Full-Time In-House Content Strategist
Pros:
Dedicated attention: An in-house strategist works exclusively on your content, ensuring consistency in your messaging.
Deep understanding: They develop a deep understanding of your brand, products, services, and target audience, providing tailored content.
Faster communication: Direct communication with team members allows for quicker decision-making and problem-solving.
Flexibility: An in-house content strategist can adapt to new projects or changing priorities more easily since they're part of your team.
Cons:
Cost: Hiring a full-time employee incurs higher costs, including salary, benefits, and overhead.
Limited perspective: Focusing solely on your brand may limit their exposure to different industries or strategies, potentially hindering creative solutions.
Training and development: You may need to invest time and resources in training and professional development to keep your strategist up to date with trends and best practices.
Resource constraints: Your in-house strategist may be limited by the tools, technology, or expertise available within your organization.
Partnering with a Content Strategy Agency
Pros:
Expertise: Agencies have a team of specialists with diverse skill sets, offering multiple perspectives and best practices.
Scalability: Agencies can easily scale their services up or down depending on your needs, providing more flexibility in resources and budget.
Cost-effectiveness: You only pay for the services you need.
Access to the latest tools and technology: Agencies typically invest in cutting-edge tools and technologies.
Cons:
Less dedicated attention: Agencies may work on multiple clients simultaneously, potentially affecting their focus on your specific content strategy.
Communication challenges: Working with an external agency may involve more coordination and slower communication compared to an in-house team.
Less brand familiarity: Agencies may need more time to fully understand your brand and business objectives, which could initially slow down content development.
Potential for inconsistency: If the agency assigns different team members to your account, it may result in inconsistencies in your content strategy.
Conclusion
Both options have their pros and cons, but the key is to recognize the importance of a solid content strategy. Consistency, targeting, and ensuring all channels are hit in their unique ways are crucial to winning online. Building your authority, community, and legend will help your business thrive in today's digital landscape.
If you wish to focus your content strategy and make the right choice for your business, reach out for a discovery call by clicking the button.
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
