The Secret Behind Alex Hormozi's Content Creation Success: Time, Money, and a Brilliant Strategy
-Dave Lawson
As someone who loves hearing about content creation workflows, I recently came across a fascinating video explaining the massive growth of Alex Hormozi's online presence. Over the past six months, he has grown an astonishing 10x, and the key to his success lies in two factors: time and money.
Alex Hormozi: A Brief Background
For those who don't know him, Alex Hormozi is a first-generation American-Iranian entrepreneur who made his fortune in the fitness industry. After a humble start, he went on to create Gym Launch, a startup that helped struggling gym owners become profitable. Gym Launch eventually earned over $17 million in profit in the first year of licensing, and Alex sold the company for $46.2 million in 2021.
The 93-7 Principle: A Content Creation Strategy
But what really intrigued me was his approach to content creation. Despite not being a full-time content creator, Alex dedicates only 7% of his time to content creation (which he refers to as the "93-7" principle) and outsources most of the work to a team of editors. This team, which costs $20,000 a month, includes a Twitter editor, YouTube editor, LinkedIn editor, podcast editor, and IG Reels/TikTok editor.
A Structured Process for Maximum Impact
So, how does Alex make the most of his limited time? He follows a structured process:
Daily Mind Dump: This is where Alex records his ideas and thoughts, initially using a notepad and now Twitter. He tweets five times a day and observes which ideas get the most traction.
Weekly Twitter Review: Alex spends four hours each week reviewing his tweets to identify "thread winners," which become the basis for long-format content.
Monthly Recording Sessions: Alex dedicates one day a month to record 50 shorts, changing his shirt every 10 videos to maintain variety. On another day, he records 4-8 YouTube videos.
His content creation process is inspired by the wisdom of Mr. Beast, who believes that the formula for YouTube success is simple: CTR (Click-Through Rate) x Watch Time. To achieve this, Alex ensures that his content delivers on the promise of the thumbnail.
Long-Format vs. Short-Format Videos
For long-format videos, he follows this structure:
Hook/Question
Story
Framework
Explanation
(repeat)
For short-format videos, he uses this format:
Hook/Question
Hammer (The tweet)
An example
Explanation
Injecting Calls to Action and Contextualizing Content
Alex also injects Calls to Action (CTAs) and contextualizes his content for different platforms, making sure not to post the exact same thing everywhere.
Content Distribution and Growth
As for distribution, he generates an impressive 80 posts a week. Over six months, his YouTube channel grew from 70k to 300k subscribers, Twitter from 10k to 100k followers, Instagram from 70k to 330k followers, TikTok from 10k to 280k followers, LinkedIn from zero to 7k connections, book sales from 0 to 150k sold, and podcast listens from 20k/month to 150k/month.
Key Takeaway
The key takeaway here is that Alex Hormozi's content creation strategy is all about maximizing the use of time and money. By dedicating a small portion of his time to creating content and outsourcing the rest, he has successfully grown his online presence 10x. It's a testament to the power of an efficient and effective content strategy, and an inspiration to all aspiring content creators.
Are You a Busy Business Owner Looking to Win with Content Creation?
If you're a business owner like Alex and want to win with content creation but have very little time, click the button below and set up a short meeting. I'll share how we can make that happen!
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
