Unlock the Power of Authenticity: Just Do the Thing You Do!
As a content strategist specializing in podcast and short-form video content, I've noticed that the most engaging and successful content often comes from simply showcasing what you do. It's all about authenticity and sharing your expertise with the world.
Top-Performing Real Estate Content Offers Insights
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n a recent survey by SEMRush, the top-performing organic content in the real estate sector was analyzed. The most popular content topics included selling property, area and neighborhood description, and renting and leasing.
While these findings might seem specific to real estate, the underlying principle is applicable to any industry: just do the thing you do and show people your expertise.
Applying the "Just Do the Thing You Do" Approach to Your Content Strategy
Whether you're in real estate, fitness, or the restaurant business, the key to creating engaging content is to demonstrate your expertise and share what you do with your audience. Here are some ways to apply this approach to your content strategy:
Real Estate: Showcase the properties you're selling by walking through them with a camera, or share the construction process if you're an investor.
Fitness: Offer workout tips, demonstrate gym equipment usage, or share your fitness journey to inspire others.
Restaurants: Share a recipe, give a behind-the-scenes look at preparing a dish, or announce a new menu item.
By focusing on the thing you do, you're not only creating valuable content for your audience but also establishing yourself as an expert in your field.
Success Stories: Proof That "Just Doing the Thing You Do" Works
My friend Tim Murphy is an excellent example of how embracing this approach can yield positive results. As a real estate investor, he shares short-form videos on LinkedIn showcasing his construction projects. By describing what's happening on-site and discussing topics like insulation, he demonstrates his expertise and generates significant interest in his projects.The outcome? He's received a lot of positive feedback and direct messages from people interested in collaborating on future projects. All because he decided to "just do the thing he does."
Takeaway: Embrace Authenticity and Share Your Expertise
My best advice for creating engaging content is simple: don't overthink it. Just demonstrate what you do, and people will be drawn to your authenticity and expertise. So go ahead, just do the thing you do!
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
