LinkedIn Announces Layoffs and Twitter Faces Backlash Over Inactive Account Purge
Today in Content Marketing Daily, a shakeup in social media. LinkedIn is booting hundreds while Twitter has one requirement if you want to keep your account active
First, in LinkedInLand
LinkedIn, the professional networking platform, recently announced layoffs for 716 of its 20,000 employees amid slower revenue growth.
The company plans to close its business productivity team and phase out its China careers app, InCareer.
However, it will also introduce 250 new roles across operations, new business, and account management teams.
That’s 250 roles added to the roles existing employees are already executing, I assume.
CEO Ryan Roslansky expects the macro environment to remain challenging as the company adapts to a rapidly changing landscape.
Meanwhile in Twitterland…
Meanwhile, Twitter owner Elon Musk announced plans to delete inactive accounts, sparking backlash from users concerned about losing accounts of deceased family members and friends.
The move aims to free up abandoned handles, but the platform's policy requires users to log in at least once every 30 days to avoid permanent removal.
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
