It's On! Your Job vs. AI: Three Ways to Survive
Over the weekend I enjoyed dinner with close friends, one of whom leads a marketing department at a prominent Twin Cities corporation. Our conversation delved into the world of AI, mainly focusing on chat GPT. She mentioned that her department is increasingly exploring how Chat GPT can support its operations as they face downsizing. Recently, they had to let a couple of employees go, including a copywriter, leaving her with more responsibilities.
She has already started using AI to edit, inputting full text to ensure all errors are detected and corrected. Although she is considering AI for writing assistance, she remains cautious about its accuracy with facts. As an AI enthusiast myself, I watch numerous YouTube videos from AI experts and am particularly intrigued by prompt engineering, which allows users to design specific commands for chat GPT. The level of detail in the commands directly influences the quality of the results, leading to more authentic and genuine copy.
How Is AI Being Used Now?
Before getting into how to protect your job in a world of AI, here are five ways marketing teams are incorporating artificial intelligence:
Automated content generation
Personalized email campaigns
Social media scheduling and analysis
Chatbots for customer service and engagement
Data-driven insights for audience targeting and segmentation
How to Future Proof Your Career
As AI continues to transform the marketing landscape, it is crucial for marketers to adapt and develop new skills to stay relevant and maintain job security. Here are three ways marketers can safeguard their careers in the era of AI:
Embrace and Learn AI Technologies: Stay up-to-date with the latest AI tools and technologies relevant to marketing, and invest time in learning how to use them effectively. By becoming proficient with AI-powered tools, you demonstrate your value and adaptability as a marketer, positioning yourself as an indispensable asset to your team or organization.
Develop Critical and Creative Thinking Skills: While AI can assist with data analysis and automation, human creativity and critical thinking remain essential in marketing. Focus on honing your creative problem-solving abilities, your capacity to develop innovative strategies, and your skill in crafting compelling narratives that resonate with your target audience. These uniquely human qualities will help you stand out in a field increasingly dominated by automation.
Strengthen Your Emotional Intelligence and Interpersonal Skills: AI lacks the ability to truly understand and empathize with human emotions, making emotional intelligence and interpersonal skills critical for marketers. Develop your emotional intelligence by becoming more self-aware, improving your empathy, and enhancing your communication skills. By cultivating strong relationships with clients, colleagues, and other stakeholders, you solidify your role as an invaluable team member.
By embracing AI technologies, enhancing your critical and creative thinking skills, and strengthening your emotional intelligence and interpersonal skills, you can position yourself as a versatile and essential marketer in the rapidly evolving world of AI-driven marketing.
If you don’t want to venture into this world of content marketing alone, we would love to talk about teaming up and growing your brand and building your legend. Click below for an appointment.
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
