AIRCHECK: Grow Your Dental Practice Through Video Content Like The Mama Dentist
Dr. Taylor McFarland, known as "The Mama Dentist," has built a thriving online presence through compelling video content. With over 6,000 YouTube subscribers and 3 million views, she's a model for how healthcare professionals can leverage online content. Today, we’re going to put one of her videos through an Aircheck Session and break down what she’s doing right, and what she’s doing wrong. Spoiler alert — it’s 99% right.
The Setup, Problem, Solution, and Offer
In this video about Halloween candy, Dr. McFarland grabs attention immediately by disrupting assumptions, establishing her credentials as a pediatric dentist and mother, and clearly stating her message: "Candy is not bad."
She addresses the problem of restrictive "almond mom" parenting and proposes a balanced solution: make candy readily available at certain times to mitigate risks.
The video is well-produced, with quick edits and forward momentum. Dr. McFarland also cross-promotes her other content and offers a paid online course for more in-depth information.
Her website continues this savvy content strategy. At the top are calls to action for her course and merch. She repurposes video content into blogs and provides affiliate links for relevant products.
It’s All Personality, and You Can Do This
For dentists and healthcare professionals, Dr. McFarland provides an excellent model. She leverages her personality and expertise to create helpful, engaging content. This content attracts an audience and leads to business opportunities through courses, merchandising, affiliates, and more.
Any healthcare professional can replicate her success by creating quality video content that educates and entertains. Developing a strategic distribution plan through channels like YouTube and TikTok is key. Tie this content back to your website and business offerings for maximum impact.
Check out Dr. Taylor McFarland's YouTube channel for inspiration.
And if you need help getting started with healthcare content creation, reach out by clicking the link below and setting up a quick meeting today!
Ready for your content to drive more business? Reach out and we’ll talk about a plan!
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
