AIRCHECK: Why a Financial Planner’s Video Went VIRAL
We've all been there, aimlessly scrolling through YouTube, and suddenly a gem pops up—content so good it can't be ignored. That happened to me when I stumbled upon a video by a certified financial planner Kevin Lum. But it wasn't just any video. This one had a whopping 325,000 views when it appeared in my feed. The title caught my eye, "5 Big Purchases Retirees Almost Always Regret." Intrigued? Yeah, me too. So, let's explain why this video is a masterclass in online content creation.
The Setup
First impressions matter.
One glance at Kevin's setup, and you know you're in for a well-produced ride. There's no mistaking the investment he's put into quality, from the well-curated bookshelf backdrop to the high-definition camera and polished audio. These days, quality matters, and viewers know you’re a serious player if you have invested in quality production.
No Time Wasted:
Ever watch a video where the presenter rambles on forever before getting to the point? Yeah, Kevin doesn't do that. Instead, he dives right in. "I was working with a group of retirees," he begins, laying the groundwork for what's about to unfold. This immediate entry into content resonates with viewers because nobody's got time for fluff.
The Big Question:
As soon as Kevin's done setting the stage, he pulls you in deeper with a provocative question: "Are you spending money on things that bring you joy?" What a brilliant move. As a viewer, you can't help but start mentally sifting through your life choices.
The Meat of the Content
Kevin then breaks into the heart of his topic—those five big purchases retirees regret. I won't spill the beans here, but trust me, you'll want to check out his video to get the full scoop. His strategy is on point, keeping you engaged without giving everything away.
The Pitch, Done Right:
About eight minutes into his video, Kevin does something quite clever. He teases an additional list of things that do bring financial joy. But hold on—before he dives into that, he introduces an offer for a free retirement assessment. And guess what? It doesn't feel salesy. He does it smoothly, explaining how he can provide further help and value.
The Takeaway:
The video is more than just content; it's an experience. Kevin blends professional production, immediacy, an engaging topic, and a well-placed pitch into a seamless package. No wonder his video has seen impressive views and, undoubtedly, has contributed to growing his business.
So, What Can We Learn?
Kevin Lum's approach is what I'd call gold-medal content creation. His work offers a wealth of insights for anyone looking to build their brand and business through online content, especially financial planners. So, if you plan to elevate your content game, take a leaf out of Kevin's book. Trust me; it's worth the read—or, in this case, the watch.
(Video Review: Dave Lawson)
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About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
