Navigating through Podcasting Misconceptions
Over the last six years, guiding entrepreneurs to professionally host their own podcasts and create concise, impactful video content has been my mission. This journey, with Digital Legend, has given me the opportunity to delve deep into the multifaceted world of digital communication, encountering varied expectations and misunderstandings about the industry.
The majority of my clients have a firm grasp of the realities of podcasting and video content creation. They recognize the commitment, consistency, and time required to succeed. They know the journey will be challenging, but the destination is worth the effort. Instead of merely attracting customers, their content, if done right, will garner dedicated, passionate followers.
However, sometimes the numbers can be disheartening. A case in point was a recent solar engineering podcast project I worked on. The owner was disheartened when he saw the first episode only garnered 120 downloads within the first few days. I explained that his listeners, though fewer, were a more valuable audience because of their specific interest in the field.
This scenario perfectly encapsulates the messages conveyed in a Forbes article that addresses the common misunderstandings associated with business podcasting. It's an invaluable resource that I encourage anyone interested in starting a podcast to read.
5 Misunderstandings About Podcasting
Misunderstanding #1: A larger audience means success. However, the article on Forbes argues that it's more important to attract the right audience, even if it's smaller, as these individuals are more likely to engage with your brand, potentially driving leads and sales.
Misunderstanding #2: Podcasting is a complex task. Contrary to popular belief, advances in technology have simplified the podcasting process. So, what equipment do you need to start a podcast? The answer might surprise you; it's relatively minimal and a fully equipped studio is often unnecessary.
Misunderstanding #3: You need to handle everything by yourself. While going solo is an option, working with a marketing agency can streamline the podcasting process, manage various tasks, and offer expert content marketing advice.
Misunderstanding #4: AI is the magic wand for podcasting. While AI is revolutionizing the world of audio editing, it can't replace the human touch needed for intricate edits and decisions based on emotional context.
Misunderstanding #5: All podcasts should be judged equally. Unlike entertainment podcasts that seek a mass appeal, business podcasts aim to attract a specific audience. Thus, success should be evaluated differently, focusing on factors like increased website traffic and market awareness.
So, what do you need to start a podcast? Beyond the tangible tools, understanding these misconceptions is crucial. You need to comprehend your potential audience, recognize the importance of reaching the right people, and understand the specific goals you want to achieve. Considering professional guidance, whether internally or through a marketing agency, can help ensure a fruitful podcast strategy.
For more insights, check out the complete Forbes article here. This is the perspective I bring to my coaching at Digital Legend: promoting a quality-first approach and assisting businesses to stake their claim in the digital domain.
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
