How to Create Content That Resonates: The Secret Role of Timing
In the realm of content creation, I've discovered a strategy that has continually proven its worth: creating content with precise timing. Recently, I found myself reflecting on this very concept as I prepared a LinkedIn post to commemorate Memorial Day.
Creating Content: A Journey Beyond the Ordinary
My post wasn't a run-of-the-mill tribute; it was a segment from a powerful podcast episode I'd been part of recently. The podcast, 'Wimp to Warrior' with Louise Thaxton, featured a profoundly emotional conversation between a former Navy Seal and a Gold Star mother, a woman who had faced the unbearable grief of losing a child in battle.
Timing and Emotion in Content Creation
As the producer, I was present behind the scenes, witnessing this emotionally charged dialogue in real-time. The Navy Seal, Jason Redman, had 30 names tattooed on his arm - each one representing a fallen comrade. Their memory, immortalized on his skin, was an intense testament to the sacrifices made in service.
Karen Vaughn, the Gold Star mother, discovered her life's purpose after her son's untimely demise. She urged all Americans to take a moment to appreciate the true significance of Memorial Day - a meaning she herself didn't grasp until she experienced her heartrending loss.
Unleashing Impact Through Content Creation
The tears were almost inevitable as I recorded this powerful episode. I knew then that this would make a deep impact, particularly when released on the Friday before Memorial Day. And the response was overwhelming - views, comments, shares, and soundbites flooded across video, audio, and blog platforms.
Creating Content with a Purpose
However, this episode was never about numbers to me. It was about the impact. I yearned for every American to witness it. This leads me to the crux of my point: creating content with impeccable timing is the most impactful. Content that resonates with the audience’s current mindset has a profound impact.
Creating Content That Reflects the Zeitgeist
Content that captures our common human experiences makes us feel understood. It’s there at the peak of our emotional wave, mirroring our feelings. Now, I encourage you to review your own content. Does it meet the moment? Does it resonate with the audience's emotions and experiences at the exact moment they encounter it?
The Art of Creating Content: Tips for Success
Here are a few guidelines to ensure your content is more 'in the moment':
Know your audience: Understand their needs and desires to create deeply meaningful content.
Stay current: Being aware of what's happening around you can help you produce timely and relevant content.
Be genuine: Authenticity is key. Show your audience that you understand their experiences and emotions.
Remember, in the battle for attention, timing is half the victory. As content creators, we should strive to make every piece of content a moment that truly matters.
About Dave Lawson
Dave Lawson
Host of the Content Marketing Daily Podcast
dlawson@digitallegendmedia.com
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
