YouTube Changes the Game for Podcasters
-Dave Lawson
If you're a podcaster, you might want to pay attention to this: YouTube has recognized the power of podcasting and is now dedicating a separate playlist just for podcasts, which will be featured on their YouTube Music app. And the best part? It's not just audio - it's video, too.
Why is this move significant for YouTube?
Well, it shows that they're paying attention to the growing popularity of podcasts and adapting to meet the needs of its users and creators. Previously, podcasters had to set up a separate channel just for podcasts to avoid being penalized by YouTube's algorithm for lower watch time on longer-form podcast episodes.
With this new feature, podcasters can upload their episodes to the same channel or established channel alongside other content without being penalized. YouTube is also positioning itself as a competitor to other podcast platforms like Spotify by integrating podcast content into YouTube Music, which could attract more podcast listeners.
But why is this significant for podcasters?
For one, YouTube has an enormous audience, and adding separate podcast support means podcasters can reach viewers who may not be regular podcast listeners. Plus, the algorithm can help surface podcasts to viewers who may be interested in the content, even if they're not actively searching for it. YouTube also provides a different type of engagement and interaction with viewers that other podcast platforms may not, such as commenting and visually showcasing guests' products or other topics.
The addition of dedicated podcast support on YouTube is a positive development for the future of podcasting. It signals that YouTube recognizes the value of podcasting and its growing popularity among its audience. With more content being uploaded to the platform, a more comprehensive range of diverse podcast content will be available on YouTube, which could attract more listeners to the platform. This puts YouTube in direct competition with other platforms like Spotify and Apple Podcasts, which could lead to more innovation and features being added to the podcast space.
So, if you produce a podcast, here are three tips to take advantage of this development:
#1. Put your podcast on YouTube. You'll notice a separate list just for podcasts if you have a YouTube channel. Put it there.
#2. If you post your podcast to YouTube, move the podcast to the podcast playlist. This will get featured on the YouTube Music app.
#3. If you produce an audio-only podcast, consider upping your game to video. This will give you more reach as these platforms, not just YouTube, start to incorporate and prioritize video options for their subscribers.
Overall, this is a win for podcasters and listeners alike, and it helps grow the podcasting industry by providing more options for both creating and consuming podcasts.
Let's chat if you're serious about putting together a podcast that reaches your target audience and achieves your goals. At Digital Legend, we are experts who can help you create compelling content and use platforms like YouTube to get your podcast in front of the right people. Don't miss out on this opportunity - click the button below to schedule an appointment with us today. We look forward to hearing from you!
About Dave Lawson
Make it stand out
Dave Lawson
Host of the Content Marketing Daily Podast
Dave Lawson is a seasoned professional with over 20 years of experience in the broadcasting industry. He began his career as a morning personality at various radio stations before moving on to network radio, where he served over 30 stations nationwide. In 2016, Dave transitioned to Content Marketing, focusing on Podcast Strategy for busy business owners seeking to establish a professional-sounding audio and video podcast to build their business through digital content.
Drawing from his extensive experience in traditional broadcasting, Dave teaches his clients how to capture and retain audience attention and create content with a clear purpose. He is based in the Minneapolis area, where he balances his busy career with a family life that includes a wife and three kids. When he's not working, Dave loves staying fit, playing disc golf, and keeping up with the latest developments in AI and how they will impact the ever-changing world of content marketing. It's an exciting time to be alive, and Dave is eager to help his clients take full advantage of the opportunities presented by this rapidly evolving field.
